How do status page subscribers work?
Let your users subscribe to status updates and receive email notifications when incidents occur.
Subscribers let visitors opt in to receive email notifications directly from your status page. When an incident opens, updates are posted, or the incident resolves, subscribers receive an email automatically - no manual announcement needed.
This feature is currently in development.
How It Will Work
When the Subscribers feature launches, you will be able to add a Subscribe Block to your status page layout. Visitors who want to stay informed can enter their email address and click subscribe - no account creation required.
Subscribers will automatically receive emails when:
- A new incident is created on your status page
- An incident status update is posted (Investigating → Identified → Monitoring → Resolved)
- An incident is marked as resolved
- Scheduled maintenance is announced or completed
Subscribers can unsubscribe at any time via a one-click link included in every notification email.
What Notification Emails Will Contain
Each notification email is tied to a specific event on your status page and includes the information subscribers need to understand what is happening without having to visit the page.
New incident notification: When an incident is opened, subscribers receive an email with the incident title, severity level, a description of what is affected, and a link to the live status page where they can follow updates. The email makes clear which components are impacted so users can immediately assess whether their workflows are affected.
Incident update notification: Each time your team posts a new status update to an incident - for example, transitioning from Investigating to Identified - subscribers receive an email with the updated status, the message your team wrote for that update, and a link to the full incident timeline. Users who cannot monitor the status page continuously can rely on these emails to stay informed as the situation develops.
Incident resolved notification: When the incident is marked as Resolved, subscribers receive a final email confirming that service has been restored. This email includes a brief summary of what was resolved so users have a complete record of the event.
Scheduled maintenance notification: When scheduled maintenance is announced, subscribers are notified in advance so they can plan around the downtime window. A follow-up notification is sent when the maintenance is completed.
Every notification email includes the subscriber’s unsubscribe link so they can opt out at any time without needing to contact your team.
Subscriber Limits by Plan
Once available, subscriber limits will be based on your plan:
| Plan | Subscribers per page |
|---|---|
| Free | 25 |
| Starter | 500 |
| Pro | Unlimited |
Subscriber counts are per status page. If you manage multiple status pages, each page has its own subscriber list and its own limit.
Managing Subscribers
The subscriber management dashboard will let you:
- View the full subscriber list for each status page
- See when each subscriber opted in
- Remove individual subscribers manually
- Export the subscriber list as CSV
The subscriber list is intended for internal management purposes. For example, if a user contacts your support team to request removal, you can locate and remove their address directly from the dashboard rather than waiting for them to use the unsubscribe link themselves.
The export option is useful for auditing purposes or for migrating subscriber data if you need to consolidate communication lists. Exported files will include the email address and the opt-in timestamp for each subscriber.
Subscriber Privacy
Email addresses collected through your status page subscription form are used exclusively to deliver status notifications. They are not shared with third parties, used for marketing purposes, or combined with other data sources.
Subscribers opt in voluntarily by entering their address on your status page. Every notification email includes a one-click unsubscribe link that removes the address from your subscriber list immediately. Subscribers do not need to log in or contact your team to unsubscribe.
As the status page owner, you can view and manage your subscriber list, but the email addresses are stored and processed by UpCanary in accordance with its privacy policy. They are not visible to other teams or users within the UpCanary platform.
Staying Updated
This feature is under active development. When it becomes available, you will be notified via the email address on your UpCanary account. In the meantime, you can manually communicate status updates to your users through your own channels.
Related Documentation
- Status Page Overview - How automated status pages work
- Customize & Brand - Add a Subscribe block to your status page layout
- Incidents - Incident updates trigger subscriber notifications
- Plans - Subscriber limits by plan